How We Are Earth Farms Transformed Urban Agriculture with Zero-Waste Hydroponics

From concept to harvest in 12 weeks: A community-driven indoor farm achieving 7 microgreen varieties and 6 sprout varieties with 40% less waste than traditional hydroponic systems.

12 WKS Setup to Harvest
13 Crop Varieties
40% Waste Reduction
100% Urban Impact
📍 Brooklyn, New York | Indoor Experimental Grow Facility
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We Are Earth Logo
ClientWe Are Earth Farms Co-op
LocationBrooklyn, New York
Facility TypeCommunity-Based Indoor Urban Farm
SolutionBox4Grow Custom Modular Growbox
Timeline12 Weeks (Concept to Operational)
Operational ModelWorker Co-operative
Space ConstraintsHigh-Density Urban Environment
Cultivation MethodNo-Substrate Hydroponic System
Target MarketBrooklyn Local Consumers, Restaurants

Urban Agriculture Meets Real-World Constraints

When We Are Earth Farms Co-op set out to launch Brooklyn's first community-owned indoor farming operation, they faced a perfect storm of challenges: limited space, constrained capital, and the need for a sustainable, low-waste solution.

Space Limitations

Brooklyn real estate ($40-60/sq ft) requires maximizing price per pound.

Pain Points:
  • Limited square footage
  • High real estate costs
  • Need for vertical capacity

Capital & COVID-19

Economic uncertainty meant they couldn't afford a 12-18 month build time.

Pain Points:
  • Restricted startup capital
  • Need for rapid deployment
  • Long construction = cash burn

Unproven Value

Needed to prove market demand for premium microgreens quickly.

Pain Points:
  • Untested local market
  • Competition from conventional
  • Need to demo quality fast

Sustainable Operations

Substrate systems create waste and pests. They needed a zero-waste method.

Pain Points:
  • Disposal of media
  • Pest/Fly infestations
  • High labor inputs

Engineered for Urban Constraints

Box4Grow delivered a turn-key modular grow facility designed specifically for We Are Earth's unique constraints. Rather than building from scratch, we deployed a prefabricated Growbox in 12 weeks.

1. Custom Modular Growbox

  • Precision-controlled environment
  • Pre-engineered HVAC, lighting, irrigation
  • Plug-and-play installation

Why It Mattered: Eliminated 12-18 month construction timelines. Generated revenue 15+ months faster.

2. No-Substrate Integration

  • Water circulation with reservoir integration
  • Automated monitoring & aeration
  • Easy-clean surfaces (No soil!)

Why It Mattered: 40% reduction in waste. Lower pest instances and easier automation for lean staffing.

3. Training & Support

  • Immersive hydroponic training
  • Technical adaptation for water ports
  • Knowledge transfer for co-op expansion

Why It Mattered: Enabled new farmers to manage high-percentage cultivation confidently from Day 1.

Box4Grow Vertical Facility

Implementation Timeline: 12 Weeks

Wk 0-2: Planning

Facility evaluation, co-op consultation, equipment specs finalized, permitting.

Wk 3-6: Fabrication

Factory construction, HVAC integration, electrical pre-install, QC testing.

Wk 7-9: Install

Transport to Brooklyn, on-site install, water relay adaptation, plumbing connections.

Wk 10-12: Harvest

System calibration, staff training, seed trials, and First Harvest.

Box4Grow Approach

  • 12 Weeks Deployment
  • ✅ Controlled factory quality
  • ✅ Fixed pricing model
  • ✅ Immediate ROI timeline
  • ✅ Minimal site disruption

Traditional Construction

  • 12-18 Months Construction
  • ❌ Weather-dependent delays
  • ❌ Cost overruns common
  • ❌ 15+ Month revenue delay
  • ❌ Extensive on-site work

Testing Two Systems, Perfecting One

We Are Earth used their Box4Grow facility as an experimental lab, testing both methods side-by-side. The results were clear.

Feature Substrate-Based (Soil/Mats) No-Substrate (Selected)
Waste High disposal requirements Zero media waste
Pests Harbors larvae & flies Clean surfaces, minimal pests
Labor Manual saturation monitoring Easy automation integration
Cost Recurring media costs One-time system setup
The Result: After 6 months of testing, We Are Earth adopted the no-substrate method exclusively—achieving 40% less waste and consistent yields across all 13 varieties.

From Launch to Market Leadership

13

Varieties Cultivated
7 Microgreens, 6 Sprouts

40%

Waste Reduction
Vs. Substrate Systems

12

Weeks to Harvest
15 Months Faster

Q1

Revenue Start
Immediate Impact

Financial Metric Traditional Facility Box4Grow Solution Advantage
Time to Revenue 15-18 Months 12 Weeks 15+ Months Faster
Construction Costs Estimated $400k-600k Fixed Modular Pricing Predictable Costs
Lost Revenue (Yr 1) $0 (Still Building) $180k - $240k* Revenue from Day 90

*Based on estimated wholesale pricing and production capacity.

What's Growing in the Brooklyn Growbox

Microgreens

Sunflower shoots 🌻
Pea shoots 🌱
Radish 🥗
Broccoli 🥦
Kale 🥬
Arugula 🌿
Red Cabbage 🥙

Sprouts

Alfalfa 🌾
Mung Bean 🍱
Lentil 🥘
Broccoli 🥦
Clover 🍀
Radish 🥗
Microgreens Tray

Precision Environment

  • 🌡️ Temp 65-72°F
  • 💧 Humidity 50-70% RH
  • ☀️ Light Full-spectrum LED
  • ⚗️ Water pH 5.5-6.5

"Box4Grow didn't just deliver a grow facility—they delivered a viable business model. The 12-week deployment was critical for our cash flow, and their engineering team's flexibility when we hit that water port issue showed they're real partners, not just vendors. We're harvesting 13 varieties and already planning our second Growbox."

— We Are Earth Farms Co-op Leadership Team
Brooklyn, New York

What's Next: Scaling Community-Owned Urban Agriculture

1. Additional Growboxes

Pursuing research grants and crowdfunding to deploy additional units. The modular model allows incremental scaling without massive capital outlays.

2. Partnerships

Developing partnerships with organizations satisfying NYC Small Commercial Agriculture (SCA) criteria to expand distribution.

3. Member Expansion

The proven cultivation processes allow We Are Earth to onboard entrepreneurial staff, growing both capacity and community ownership.

Box4Grow System Specifications: We Are Earth Configuration

Climate ControlPrecision HVAC with independent temp/humidity zones
Lighting SystemFull-spectrum LED arrays, programmable photoperiods
IrrigationAutomated reservoir-fed system with aeration
Water ManagementCustom relay from tap to basin to planting system
Power Requirements208V 3-phase (Adapted to facility existing service)
Interior SurfacesNon-porous, easy-clean materials for pest prevention
MonitoringDigital controls for environmental parameters
FootprintOptimized for high-density urban installation
Deployment12 weeks from order to operational

Why This Case Study Matters for Your Operation

For Urban Growers

Space doesn't have to limit production. High-value crops like microgreens generate maximum revenue per square foot, making urban real estate viable.

For Startups

Speed to market = survival. Waiting 18 months kills a business. Box4Grow's 12-week deployment gave We Are Earth 15+ months of extra revenue.

For Sustainability

Waste reduction without yield sacrifice. The no-substrate method achieved 40% less waste while maintaining consistent yields.

Ready to Launch Your Urban Agriculture Operation?

Whether you're planning a community co-op, commercial microgreens operation, or cannabis cultivation facility, Box4Grow delivers turn-key modular solutions in 12 weeks—not 12-18 months.

📞 917.397.0497  |  📧 info@box4grow.com  |  📍 521 Fifth Avenue, New York, NY